Hi.

My name is Rachel. Your Digital Marketing Expert.

I help people optimize their business with Paid Search campaigns.

Get in Touch

Welcome!

I am a Paid Search Specialist that helps businesses get more leads, sales, and traffic by using Google Ads. With a passion for all things marketing, I have owned my skills in creating and executing effective marketing strategies across a variety of channels.


I aim not just to drive traffic but to generate meaningful results that fuel your growth. Whether you’re just starting out or seeking to expand your digital footprint, I’m here to help!


Check Out My Work

My Certifications:

Google Ads Search

Google Ads Display

Google Analytics

How I Can Help You

If your goal is to set-up and run Google Ads campaigns, organically increase your ranking on the SERP, or need some help setting up your website –

I’m here to help!

Paid Search

Setting up and structuring Google Ads accounts for effective execution of search campaigns. Implementing proper organization of ad groups, proper keyword match types and negative keywords.

SEO

Performing SEO audits and keyword analyses using a range of SEO tools like ScreamingFrog, SEMRush, Ubersuggest, Mangools, Moz, Google's Keyword Planner to enhance SERP rankings.

Analytics

Installing and configuring Google Analytics codes to track and analyze user behavior and make adjustments to paid campaigns.

Website Building

Using WordPress, Astra and Canva to develop blog websites, portfolio websites, and landing pages, as well as utilising Mailchimp features for Email Marketing Campaigns.

Copywriting

Crafting ad copies and long-form content with targeted keywords to enhance ad performance and improve overall search engine results page (SERP) rankings.

Examples of My Skills

Find a detailed site audit demonstrating my SEO expertise and an organized spreadsheet showcasing PPC campaign structures for Google’s responsive search ads

PPC Spreadsheet

Campaign Settings • Location Targeting Keywords • Ad Groups
Responsive Ads • Site Links

SEO Audit

Site Speed • Meta Descriptions
404 Errors • Schema Markup
Competitor Analysis • Keyword Analysis

Testimonials

4.8/5
What stood out to me about Rachel right away was her proactive nature and eagerness to learn. These qualities have truly set her apart in her journey to mastering PPC and digital marketing. She consistently takes the initiative to deepen her understanding on all things PPC. Rachel’s collaborative spirit and genuine willingness to help others make her an excellent team player. I think her enthusiasm for digital marketing combined with her proactive approach make her a valuable to any team lucky enough to work with her!
Juan Salinas PPC Consultant at SearchLab
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